The clients had been nursing a dream of owning a bar since University days in Ghana, and had invested in education, experience and savings towards making this dream come true. Their problem was the market was saturated with bars, so how will they open a bar that will stand out unique from all bars in Accra.Task
Go-to-market campaign for Bloom Bar.Insights
Our research showed us that there was a gap in Accra’s nightlife where a thirst for enjoying a night out dancing without going to a nightclub was not satisfied. It’s either you are out drinking, or out dancing. There was nothing that clearly merged both.Big Idea
Bloom Bar. An unpretentious open air cocktail bar with good music, guest dj’s and a clearly defined brand strategy.
This led to us creating an ambitious influencer marketing plan that focused on three pillars. ATTRACT, APPEAL and ACQUIRE.