Voltic redesigned its bottle to a new twist bottle which is eco friendly with 7% less plastics and easier to dispose for recycling.Task
Voltic engaged us to create awareness online on the new bottle using the existingSolution
This campaign was dubbed #putatwist campaign.
This was a social campaign so we had to treat it a bit differently. Influencers were carefully selected based on their reputation on eco friendly agendas like campaigning for proper ways of disposing plastics and recycling.
The influencers were required to make demonstrations of twisting the bottles and disposing in designated voltics bins. Attend and document activations sensitizing people about the campaigns in different communities.